Art Funk Brandwerks

ELK-DESA

Inspired by the ‘elk’ in ELK-DESA, the mascot brings a warm and approachable personality to the brand.
Designed as a friendly guide, the elk helps customers move forward with confidence through ELK-DESA’s
hire purchase financing services, making the brand feel more accessible, relatable, and trustworthy.

BRANDING
STRATEGY

Create approachable and memorable brand experiences while strengthening ELK-DESA’s recognition as a trusted financing partner.

DESIGN
DIRECTION

A cute, modern 3D mascot in a signature red outfit embodies confidence, trust, energy, positivity, and a passion for serving customers.